Nicotine pouch rules by country tracker
Last updated November 6, 2026
How nicotine pouches are regulated, banned or authorized market by market. Each entry is checked against its official source every day.
Status: 5 entries. Each entry is checked against its official source daily; last check November 6, 2026.
| Jurisdiction | Measure | Status | Key date | What it covers | Official source |
|---|---|---|---|---|---|
| United Kingdom | Under-18 sales ban extended to nicotine pouches and all vapes | In force | 29 Oct 2026 | From 29 October 2026, selling nicotine pouches, strips, pearls and nicotine-free vapes to under-18s is illegal across the UK, as is buying these products on behalf of a minor. Promotional giveaways, large discounts and vending machine sales | www.gov.uk Verified Nov 6, 2026 Our latest coverage |
| United Kingdom | Age-of-sale rules for nicotine pouches and non-medicinal nicotine products | In force | 29 Oct 2026 | From 29 October 2026, selling vaping products and non-medicinal nicotine products, including nicotine pouches, strips and pearls, to under-18s is illegal. Proxy purchasing for under-18s is also an offence. | healthmedia.blog.gov.uk Verified Nov 6, 2026 Our latest coverage |
| United States | FDA marketing granted orders for 20 ZYN nicotine pouch products (PMTA) | Granted | 16 Jan 2025 | FDA authorized marketing of 20 ZYN nicotine pouch products (10 varieties, 3 mg and 6 mg) to adults 21 and older, with restrictions on digital, TV and radio advertising to limit youth exposure. | www.fda.gov Verified Nov 6, 2026 |
| United States | FDA marketing authorization for 24 Velo nicotine pouch products (PMTA) | Granted | 30 Oct 2026 | FDA authorized marketing of 24 Velo nicotine pouch products by Modoral Brands Inc., all 4 mg nicotine, in three child-resistant packaging types across multiple flavors, via the premarket tobacco product application pathway. | www.fda.gov Verified Nov 6, 2026 Our latest coverage |
| United States | FDA marketing authorization of nicotine pouch products | Granted | — | FDA has authorized 67 nicotine pouch products for lawful sale in the United States, including on! and on! PLUS pouches from Helix Innovations, Velo Mini Pouches from Modoral Brands, and ZYN pouches from Swedish Match USA. | www.fda.gov Verified Nov 6, 2026 Our latest coverage |
Recent changes
- Nov 6, 2026 - United States: added, granted
- Nov 6, 2026 - United States: added, granted (2026-10-30)
- Nov 6, 2026 - United Kingdom: added, in force (2026-10-29)
- Nov 6, 2026 - United Kingdom: added, in force (2026-10-29)
- Nov 6, 2026 - United States: added, granted (2025-01-16)