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Tuesday, October 27, 2026
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PMI Q3 Revenue Rises 5.5%; VEEV Shipments Grow 61.6%

PMI reported higher quarterly revenue and VEEV shipments. The company figures track its own portfolio and supply to distributors.

Bar chart of PMI Q3 net revenue: 10.845 billion US dollars in 2025 and 11.438 billion in 2026, up 5.5 percent.
PMI Q3 net revenue, in US$ billions. Bars start at zero; figures are company reported. Original VapeBrief graphic, using PMI’s 21 October 2026 results. Image: VapeBrief; data: Philip Morris International Image source · Original VapeBrief chart; underlying company-reported figures · Display crop and size variants; source image content retained.

Key points

  • PMI reported Q3 net revenue of about $11.4 billion, up 5.5% year on year.
  • VEEV e-vapor shipments increased 61.6%.
  • Company shipments do not measure total market size or consumer purchases.

Philip Morris International reported third-quarter net revenue of about $11.4 billion, up 5.5% from a year earlier. Its October 21 results show shipment growth across the company’s smoke-free categories.

VEEV e-vapor shipments increased 61.6%. IQOS heated-tobacco shipments rose 1.5% to 41.5 billion units, while U.S. ZYN shipments grew 4.2% to 3.2 billion pouches. The figures describe different product categories and should not be combined as a count of devices or customers.

PMI said smoke-free products generated more than 40% of quarterly revenue. Its overall shipment volume, including cigarettes, rose 0.6% to 206.2 billion equivalent units.

These are company-reported figures for PMI’s portfolio, rather than estimates of the entire nicotine market. Shipments measure product supplied into distribution and do not directly measure purchases by consumers.

Sources

18+ only. This site is for adult readers and provides news and information only. It is not medical, legal or purchase advice. Nicotine is addictive. Always check the official text of any regulation in your market. Health Information

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