Clearly. launches transparent disposable baby bib in US market

Clearly. has put a transparent disposable baby bib on sale in the US, priced from $10.99 for a 10-pack, aimed at babies and toddlers at mealtimes.

The product protects clothing during eating while keeping an outfit visible underneath, according to the company’s launch announcement. Clearly. describes the bib as waterproof, lightweight, BPA-free and recyclable.

One product, two uses: cover the clothes and show them

The company frames the bib as a replacement for bulky bibs and for coping with food stains afterwards. Clearly. says the design also reduces laundry and keeps outfits looking their best.

Founder Stephenie Barbuto, described as a mother of three, said she started the company after finding mealtime mess a recurring frustration. The company says the bib suits use at home, in restaurants, on travel and at daycare.

Who is affected now

Buyers are parents and gift-givers shopping for new parents and families with young children; the company is pitching the product as a holiday gift.

For US retailers and distributors, the announcement adds a disposable accessory to the baby-care aisle rather than the vape or nicotine categories. Whether retailers stock it depends on their own buying decisions, which the announcement does not describe.

What the launch does not say

The announcement gives no unit cost beyond the $10.99 10-pack starting price, no material specification, no test results and no third-party certification. It also gives no shipment volumes, retail partners or production location.

Claims that the bib is “the world’s first” transparent disposable bib come from the company; the announcement cites no independent verification.

What happens next

The company directs buyers to its own site for further pricing options, so the next commercial step will be confirmed retail listings and distribution terms.