Latest Briefs
Every brief in reverse chronological order, grouped by day. Twenty per page.
October 27, 2026
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Modeling study puts youth vaping lifetime mortality effect between 0 and 31 days Market
A simulation published in the American Journal of Preventive Medicine models Americans who were 12 in 2016 and estimates that e-cigarette use shifts lifetime premature mortality by no more than 0.44 percentage points, or up to 31 days of life.
October 26, 2026
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New Zealand’s Daily-Vaping Estimate Holds Near Its Previous Level Market
The 2024/25 survey estimated 11.7% among people aged 15 and over; the ministry describes the annual comparison as similar.
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Inside Canada’s Vape Sales Dashboard: Shipments, Values and Liquid Volumes Market
The 2023–24 dashboard follows manufacturer and importer shipments. Its reporting rules explain why the units cannot be mixed.
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Modern Oral Accounts for Most of BAT’s H1 New-Category Gain Market
VapeBrief's calculation separates the contributions behind BAT's £277 million reported revenue increase.
October 25, 2026
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PMI Q3 Revenue Rises 5.5%; VEEV Shipments Grow 61.6% Market
PMI reported higher quarterly revenue and VEEV shipments. The company figures track its own portfolio and supply to distributors.
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FDA’s 2025 youth survey puts current e-cigarette use at 5.2% Market
An estimated 1.44 million US middle and high school students reported vaping in the previous 30 days; the measure includes occasional use.
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Australia’s vape framework centres on pharmacies and product standards Market
Official TGA guidance sets out pharmacy supply restrictions and strengthened product standards; these regulatory documents do not measure sales.
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ONS puts adult vaping in Great Britain at 9.9% in 2025 Market
The latest official survey estimates 5.4 million adult vapers in Great Britain; separate UK smoking figures use a different population and survey.
Daily Brief newsletter
A concise email at 08:00 U.S. Eastern time each day, with links to the previous day’s published briefs.